How to Expertly Use Cards to Promote Your Business in Singapore

In the 21st century, being digital has become the norm, rather than the exception. You’ll find businesses today using digital ads, messages, and targeted videos to promote their content. However, despite the growth in digital technology, physical cards remain as relevant as ever.

They are a great way to humanize your connection with other business owners and potential audience members. Physical cards are also a great way to ensure proper brand recall, due to their tangibility.

As a small business owner, offering physical business cards or customised EZ link cards designscan be a great way to promote your brand. But how do you do that? Let’s take a look at that below.

How To Promote Your Brand With The Help of Cards?

There are four main ways in which you can promote your brand or business with the help of cards. Let’s understand them in depth below.

Choosing the Right Type of Card As Per Your Business Goals

Firstly, you must choose the right type of card, depending on what business goal you wish to achieve. Let’s understand this aspect in detail below.

Business Cards

Business cards generally contain information like a company’s name, contact details, and basic professional information. For example, say you ran an organic produce business. Your card would then contain your logo, your phone number/email, and 1-2 lines about your business.

You could give these cards to people at trade events, conferences, and seminars so that they could reach out to you. These cards could also be part of press kits and goodie bags to increase your outreach.

Loyalty Cards

Loyalty cards essentially reward your customers with discounts, offers, and other things for every transaction they make. For example, say you run a small cafe. You could offer a 15% flat discount or a voucher for a popular fashion chain for 100 coffee orders.

Your customers would accrue points for every purchase during their visit. Upon accumulating 100 points or more, they would gain the offers mentioned. They could also then urge their loved ones to sign up for your program. This would help promote your business through word-of-mouth marketing.

EZ Link Cards

One of the more memorable ways in which you could promote your business or brand would be EZ link cards. These cards would remind your customers or audience of you every time they boarded a bus or metro.

You could opt for a custom EZ link card with designs, showing off your company’s name and contact details with an attractive background. This would make people want to connect with your brand for their own custom EZ-Link cards.

These cards could be part of the gift packs or goodie bags during an event or seminar.

Thank You Cards

You could give these cards to the audience members as a token of gratitude for attending your event or visiting your stall during a seminar. These cards would also contain your contact information. This way, your customers could contact you to convey their own gratitude.

They could also potentially post it on their social media stories, which would lead to free promotion for you.

Appointment Cards

Your customers or potential customers could use these cards to remember their next visit to your business. For example, say you ran a hairdresser’s salon. You could give these cards to your customers at the end of their visit.

They could then use it to remind themselves of their next visit to you, by writing down the date and time.

Focusing on A Design That Reflects Your Brand

After choosing the type of card, you would have to think about its design. Your card design would basically comprise the following elements:

• A suitable template
• High-quality logos, fonts, and brand colors
• Minimal but memorable layouts
• Clear CTAs
• Cultural sensitivity

The template would basically consist of all the details, like font and brand colors. So, you would have to select accordingly.

For example, say you have a small but classy furniture business. You can opt for subdued but layered colors and clean lines to reflect understated luxury and symmetry. You can also opt for a PVC card printingservice to print you a glossy laminated card for an impressive touch.

After modifying the template, you would have to ensure that your logo is adequately visible and the font easy-to-read.

For example, you can place your logo in the centre of the card, with your brand name just beneath it. You can then include contact information, like your email and number,on the back of your card. For a culturally sensitive touch, you could add the same information in Chinese and Malay, as well as English.

This would help you reach a diverse audience.

Integrating Printed Cards with Digital Marketing

One of the other ways you could promote your business is by combining digital marketing with your PVC card printing or any other method.

You could do this by adding a QR code on your cards, like your loyalty cards or EZ link cards. These QR codes could link back to your social media or website. Your customers could then explore your brand further from these resources.

You could also add a coupon code or discount voucher, either for your own products or popular e-commerce products. Your customers could avail themselves of these discounts and be encouraged to join your loyalty rewards program for further gifts.

Adding gift cards or thank-you notes would also be a great touch. You could include these cards in your eCommerce orders with special discount QR codes linking back to your other items.

Wrapping Up

From business cards to loyalty cards to EZ-Link cards with designs, physical cards are a tangible way to engage with your customers in Singapore. You can use them for brand recall, building connections, and standing out as a prominent brand.

Are You Ready To Promote Your Business?

Connect with a reputed and reliable card printing service near you for exclusive local design and print packages today!

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